Personal Data Ecosystem Consortium (PDEC)

Personal Data Ecosystem Consortium (PDEC) (T5G)

Convener: Kaliya

Notes-taker(s): John Biccum Tags for the session - technology discussed/ideas considered:   Personal Data Ecosystem

Discussion notes, key understandings, outstanding questions, observations, and, if appropriate to this discussion: action items, next steps:

Kaliya began by asking why attendees chose this session. Answers included:
 * Watching it evolve
 * Recently joined, communication, synergy, language (vernacular)
 * Awareness
 * Terms (vocabulary) are a challenge
 * Get latest info
 * Learn “How to…”
 * Learn about Business Models
 * Like to float to sessions, this one sounds interesting
 * Want to know what is on the forefront of identity
 * Want to know where to find information
 * Trying to start a company, want to learn about political, technical, privacy regulations that would affect my business
 * Like a challenge
 * Came because Kaliya is “fun”
 * Want to know history of development of PDEC
 * Session “Strongly recommended” by a colleague
 * Here to see if we should try to set up local chapters of PDEC

Kaliya “bucketized” all of these individual perspectives into three uber-buckets:
 * 1.	PDEC History
 * 2.	Economic models discussion
 * 3.	What should PDEC do next, what can PDEC do better

History of PDEC

Drivers
 * World Economic Forum is interested in this subject
 * European Privacy Directives are a driver for the personal data ecosystem
 * NSTIC interested in this area

Activities:
 * Publishing the Journal
 * Start Up Circle
 * NSTIC business model workshop

Economic Models

What does the Market Look Like (and how do we define it)
 * Individual and their data store (Personal, Blue, others)
 * 1.	Vendor Relationship management
 * 2.	Data aggregation Markets (e.g. Arbitron)
 * 3.	Infomediary Model (e.g targeted advertising based on data in container

What can (and should) PDEC do better?
 * What are we doing to educate people?
 * Telling stories that show value
 * What are the choices (e.g if I don’t want FB to have all my data…”
 * What are the bridge strategies from the business model we have now to this brave new world of the PDEC?
 * Define what would Level 5 on the Capability Maturity Model look like for PDEC
 * Define the steps that would have to be taken to get to Level 5
 * Highlight specific examples of features that accrue to the PDEC
 * Work on a publications page
 * Create a “You know you are a PDEC candidate if…” page