VRM Parts

Issue/Topic: VRM Parts and Holes

Monday – Session 5 - E

Conference: IIW10 May 17-19, 2009 this is the complete Complete Set of Notes

Convener: =DOC

Notes-taker(s): Markus Sabadello

A.	Tags for the session - technology discussed/ideas considered:

B.	Discussion notes, key understandings, outstanding questions, observations, and, if appropriate to this discussion: action items, next steps:


 * ProjectVRM grew out of IIW
 * Individuals should be able to control relationships under their own terms
 * Concerned with interaction with commerce and government


 * User = Point of Integration
 * Change the marketplace where we as customers have more to contribute


 * CRM: 12$ billion business.
 * "Customers are creatures you hunt, seek, lock in, acquire, manage" = language of slavery used by the sellers of the world


 * CRM Magazine: "Customer does not belong to you."
 * Change happening in CRM business!


 * CRM is not gonna like VRM? VRM = reciprocal? No! Venn diagram, they are part of the same thing. Buyer and Seller both gain from it. Power to all parties.
 * Advice to CRM people: Learn from it, take advantage!


 * Projects: MyDex, Mine, Switchbook, Azigo, Kynetx, Banyan, etc..


 * EmanciPay: For circumstances where there is not already a price, is there a way where we can say "Here is what I would like to pay" ?
 * --> Web site owners can put RDFa code on websites that points to where you can be paid
 * Mechanism to determine prices on the fly
 * Empowers the consumer to say "I want to pay this for that"


 * Legal structure in place for VRM?No, but there is a lot of attention, e.g. in Kantara DataSharing group.


 * End of phase 1 of e-commerce! (Cookies, absurdly long terms of service, giving all the rights to the seller).


 * Can we have a casual relationship with vendors online? Like simply walking into a shoe store, without having to become a member etc.


 * European privacy laws more friendly than American ones


 * Foursquare TOS: If we're sold, your data will be one of our assets and also sold.


 * William explains situation in UK: Issues around ID-Cards, centralized health records, data theft.
 * UK government interested to move towards something like VRM. Times are right to propose a working community prototype where government agencies act as relying parties.


 * Iain gives example: "Tell us once" program by government. Works, but is run by a government site, not in a user centric way.


 * 2 important trends for VRM:
 * self tracking
 * personal informatics


 * Powers are becoming more equal, abilities are increasing.


 * Need code to move forward.
 * Need for figuring out the legal side.


 * VRM = extra money for sellers. potential additional customers that want to pay on their own terms.