The New Privacy

'''Session Topic: If Personal Data Control = Privacy. Then…'''

Wednesday 1G

Convener: Phil Wolff

Notes-taker(s): William McCusker

What can PDEC and others at this conference do to bring the rest of the privacy community into our space? For example privacy professionals at Kaiser, how do we get them interested in our privacy systems?

What are the benefits we can present to the privacy community?

•	Risk avoidance (regulatory compliance, brand risk, loss avoidance)

•	Social/cultural

•	Economic/ROI

•	Waste Reduction

How to market to privacy professionals and is it really privacy professionals that we need to tap in to in order to further our collective goals i.e. gain support from businesses…

•	Identify

•	Evangelize

•	Organize/Engage

Status Quo for privacy/security professionals is ‘preventing fires’. How do we change this paradigm?

•	Cost reduction – reduce cost of their job.

•	Customer satisfaction

Pull versus Push (who should be our advocates?)

•	Customer Driven*

•	Internal Champions

o	CEO

o	CIO

o	CPO

o	CMO*

o	COO

•	Outsiders

o	AARP*

o	Blue Button


 * Most positive response.