Personal Data Ecosystem Org Role

Title: Personal Data Ecosystem.org (last 2 sessions at IIW)

Session: Thursday, Session 4 & 5, Space F

Convener, Note Taker: Kaliya Hamlin

PDE.org - what does id to/How is it Funded etc.

what does the “iiw” community need?

Translator between main points of activity -- visit the neighboring industries to move along to market
 * Professional Associations
 * Health
 * Finance
 * Real Estate
 * Edu
 * CISSP
 * ISC2

The existing advertising world

Translator between main points of activity
 * Glossary - Terms
 * Directory
 * People
 * Companies
 * Projects (open source, standards)

Clinical Trials (get users involved)

Foster Incubation of new Framework

Business Value Found (who are participants & what are they getting out of it)
 * Value Network Analysis
 * Scenario Futures
 * Data Flow $

Main point of Contact for Larger Companies
 * Executive Information Complexity Reduction
 * Aggregation Curation Function (GigaOM Pro $75)
 * Thought Leadership Bring it Together
 * Fit different aspects in
 * Analyze different players
 * Sanity Check Internationally

Data Flow’s Internationally - heat map or privacy

Frame/Map stage discussion

Much is happening in this area but removed from this community

They are “terrified” of Government and Public Perception Poisoned Well. The conferences are NY & SF
 * Ad Exchange.com
 * Mediapost.com
 * AdAge

They are all in the business of Audience Selling.

Companies Mentioned
 * better advertising
 * statz
 * oneword


 * Telco-Webco Collaboration
 * Telco as IdP for Kids
 * Telco - Accenture, IBM
 * Utility Company roll
 * Higher value
 * “more personal”
 * Set top box for storage
 * What spend $

Subscription Model - Industry Segment

Privacy - Biz Model
 * Reduce Risk Complexity
 * Protection Harm - Benifit
 * CISSP
 * ISC2 -> certification

Potential Models
 * Volunteers
 * Kickstart

(Aside Comments) Rebels take over the deathstar? did it happen is it possible

Executive Convincing
 * Magazines
 * Book
 * Talks
 * Reports
 * simplifying diagram
 * media machine
 * Consulting
 * Events
 * Produce summary of hot button things coming out of IIW
 * Editor/Interest & Passion - contribute by someone else

Core Asset - Development

Lineup - roster

TEDx about identity?

IIW is a compost Bin

Aggregate create good soil and grow good food

Economically Sustainable

Home for Community

$4000/Head - Executives

Marketing Business - IIW assets
 * “Personal Information Econ/Ecosystem” - PIE
 * “communicate to execs”
 * “Digital Bill of Rights” UN