Business of Personal Clouds – Models, Revenue, Investments

Session Topic: The Business of Personal Clouds

Tuesday 5C

Convener: Gary Rowe

Notes-taker(s): Drummond Reed

Tags for the session - technology discussed/ideas considered:

This session was to discuss personal clouds as a business proposition, i.e., how there could be a healthy flow of value within the personal cloud ecosystem without conflicting with the core principles upon which personal clouds are based (data control, app control, terms control).

Gary started by explaining three overall approaches:

1.	The relationship fee model.

2.	An "enlightened advertising" model.

3.	A CPM fee-for-cloud-lookups model.

With regard to the relationship fee model, Gary explained the basic idea is that businesses will pay to connect to user's personal clouds because they want the value of the relationship. This is the business model being pursued by Respect Network. It is explained on the Business Model page of their website and shown in the two graphics below.



This session was to discuss personal clouds as a business proposition, i.e., how there could be a healthy flow of value within the personal cloud ecosystem without conflicting with the core principles upon which personal clouds are based (data control, app control, terms control).

Gary started by explaining three overall approaches:

1.	The relationship fee model.

2.	An "enlightened advertising" model.

3.	A CPM fee-for-cloud-lookups model.

With regard to the relationship fee model, Gary explained the basic idea is that businesses will pay to connect to user's personal clouds because they want the value of the relationship. This is the business model being pursued by Respect Network. It is explained on the Business Model page of their website and shown in the two graphics below.