Failed Identity Businesses

Conference IIW8 Room/Time: 7/E

Convener: Chris Lunt

Notes-taker: Chris Lunt

Attendees:

Technology Discussed/Considered:

Discussion notes, key understandings, outstanding questions, observations, and, if appropriate to this discussion: action items, next steps:


 * Solving a problem people will have is a poor foundation for a business
 * Consumers cannot be sold Identity services; it’s too abstract
 * There is more profit in capitalizing on users misconceptions