The Business Imperative of User-Driven Data

User Driven Data is better for Business. WHY?

User-Driven: Owned, originated, voluntary information sharing

"Why voting is better than a dictatorship" - Marketplace going through this growth process now

Where is the leverage for driving adoption?

Business behavior must be better.

- How they use our data - How they interact with us

WHY: - Less guesswork - Cost savings - Accuracy - Data Entry - Security - Less adversarial - Move to "conversation" - Better relationship/trust - Better business intelligence - (Need vertical-specific vases...) - Enable visibility on future plans - Less M.L.U.T. when intentions are known (is M.L.U.T. correct? Can't read my own handwriting! - dcd) - Aligned incentives